Description
Datavillage is a company acting on the market of hyper-personalisation of digital services through personal data. Nowadays, it could be seen as an emerging market in many regards: first hyper-personnalisation is a quite recent concept but already emphasised by several consulting companies to their clients and some entreprises themselves, furthermore the personal data market is undertaking a paradigm shift ever since scandals involving GAFAS shook the public opinion (Cambridge Analytics, Google leaks, …) and new consumers protection norms such as GDPR has been passed. Also, structures upon which the actual digital economy have been established are evolving, most notably with “Solid” launched by the W3C and its founder Sir Tim Berners-Lee, incubated at the MIT, aiming to build a new decentralised web architecture in which users will have the full ownership of their personal data and the digital service providers will have to request access to it, a fully polarised approach of the internet as we know it.
Products & Services
Datavillage is a company acting on the market of hyper-personalisation of digital services through personal data. Nowadays, it could be seen as an emerging market in many regards: first hyper-personnalisation is a quite recent concept but already emphasised by several consulting companies to their clients and some entreprises themselves, furthermore the personal data market is undertaking a paradigm shift ever since scandals involving GAFAS shook the public opinion (Cambridge Analytics, Google leaks, …) and new consumers protection norms such as GDPR has been passed. Also, structures upon which the actual digital economy have been established are evolving, most notably with “Solid” launched by the W3C and its founder Sir Tim Berners-Lee, incubated at the MIT, aiming to build a new decentralised web architecture in which users will have the full ownership of their personal data and the digital service providers will have to request access to it, a fully polarised approach of the internet as we know it.
Innovative Aspects & Advantages
On one hand entreprises face a competitive issue related to hyper-personnalisation (especially with unfair advantages from “data centric” companies such as GAFAS) and the usage of personal data to achieve it and on the other hand a restrictive legal and moral framework slowing them down or even stopping them in the deployment of new targeted digital strategies towards their clients and prospects. Also, individuals are pulling for hyper-personnalisation instead of generic digital experiences but have lost faith in the entreprises when it comes to manage their personal data ever since they understood that those where whether manipulated or exploited in order to make profits which they never benefited from even though made through the data they also own.
