Digital Marketing : How to generate leads through inbound marketing and SEO techniques?

The software team organizes a workshop on inbound marketing for software and IT services companies.

>>> REGISTRATION

Inbound marketing is a sales approach that leverages meaningful content to naturally attract to you potential leads. In that perspective, SEO (Search Engine Optimization) is of the essence.

Our partner IntoTheMinds will prepare for the participants a SEO-analysis of their website with a series of recommendations to increase their visibility. During the workshop we will discuss your very situations and IntoTheMinds’ founder Pierre-Nicolas Schwab will propose you concrete solutions to attract new leads.

In advance, our partner from "Into The Minds" will offer you an SEO analysis of your company’s website. Together you’ll see how to improve your online communication to generate more traffic and acquire new leads.

The topics we will cover are the following:

• The role of SEO in inbound marketing strategy
• Basics of SEO
• How to identify important keywords for your business
• What are the different tools available ?
• Live demo on 3 business cases chosen by the audience
• The content formats for inbound marketing ( Linkedin, blog, landing page, contact survey, newsletters, podcast, vidéos)
• What about ChatGPT ? Should you use it or not ? How to use it ?
• Practical workshops on the participants’ situations :
  • Discussions on strengths and weaknesses of your content strategy
  • Recommendations
  • Drafting an action plan

The session will take place on the 4th of April in the offices of  hub.brussels. It will start at 9.00 and will be followed by a the networking lunch from 13.00 PM till 14.00 PM.

Expect it to be dynamic and interactive !

Please register in advance following through the link HERE !