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Webinar – Who Gets the AI Dividend? 

  • Webinar
  • Online
26/11/26

Should you rethink monetization, as AI moves into products, services and ecosystems?

For SaaS and IT services companies, AI is not only transforming the way products are built and services are delivered, it is also redefining how value is captured and monetized. As customers increasingly expect AI-powered capabilities, businesses must reassess their pricing models, product strategies, and partner relationships to ensure they remain competitive and profitable.

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About

Program

In this session, Simon Murzeau, Partner at EY-Parthenon, will explore the evolving economics of AI and lead a discussion around the following key questions:

  • Recognize how AI is reshaping value creation in software and SaaS.
  • Identify when traditional seat- and subscription-based pricing is no longer enough
  • Understand how AI-created value is shared between software vendors, customers and ecosystem partners, and which commercial choices determine who captures the upside.

This webinar is ideal for you, SaaS and IT services companies, looking to adapt your business model, strengthen their competitive advantage and capture the full potential of AI-enabled growth.

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About the speaker :

Simon Murzeau is a Partner at EY-Parthenon specialising in commercial strategy, pricing and monetisation. Drawing on more than 15 years of consulting and industry experience, he advises technology and SaaS companies on designing scalable commercial models, capturing customer value and translating innovation, including AI, into profitable growth.

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