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Join us for a webinar on 20 January from 12:25 to 13:45, where EY experts will present next year’s key SaaS trends. Get ready for 2026.
Running a SaaS business offers immense opportunities and virtually unlimited potential — but turning that potential into profitable growth is the real challenge. So how do you make it happen?
How do you take a lean path to build products that win faster? And how do you deal with trust and compliance topics in a way that provides you with a competitive edge?
You’ve mastered the tech side of things and have a killer platform but what about (profitable) growth? Have you figured out the type of approaches needed to turn sustainability and pricing into powerful value and growth levers?
All topics and more that will be introduced by EY in this webinar “10 SaaS Trends for 2026: Navigating Risks and Unlocking Competitive Advantages for Growth”!
The session will be held by two EY experts, Simon Murzeau Partner Commercial Strategy & Pricing and Sophie De Keersmaeker – Consultant Strategy & Transformation and will be followed by a Q&A to let you interact with them and ask any the question you might have about the SaaS trends in 2026.
Registration is mandatory and will help us organize the session smoothly.
Simon Murzeau – Partner Commercial Strategy & Pricing EY-Parthenon | Simon has 15 years of mixed consulting and industry experience in technology and manufacturing. Working for and with global scale organizations, he gained a round commercial strategy & end-to-end monetization expertise ranging from value-based transformation, commercial/price policy setting, advanced analytics to pricing technology.
Sophie De Keersmaeker – Consultant Strategy & Transformation EY-Parthenon | Sophie is a consultant at EY-Parthenon focusing on commercial strategy and transformation. She holds a Master in General Management from Vlerick Business School and MSc. Bioscience Engineering Technology from UGent.
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