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Join the Software Cluster on February 10, from 12:00 to 14:00, for a Share, Network and Lunch dedicated to navigating and promoting your company within the Belgian media landscape.
During this session, you’ll get a practical introduction to the Belgian media ecosystem, learn how to build a successful communication strategy as a SaaS provider, and get tips on how to approach journalists.
The workshop will include hands-on work: we’ll analyze what your key messages and unique features are and how to phrase your narrative to catch the interest of the press.
The session will be led in French, but everyone is welcome to ask their question or intervene in their own language (FR, NL, EN).
To ensure individual advice and concrete results, the session will be limited to 15 participants. Each application will be reviewed by the cluster coordination team together with hub.brussels’ Press Officer Gaëlle Appelmans. Companies will be selected based on three clear criteria:
These criteria are designed to prioritize mature companies ready to put the learnings into practice right after the workshop.
The session will be facilitated by Gaëlle Appelmans, Press Officer at hub.brussels, who brings over 12 years of experience in public relations and marketing in the private and public sectors, including her early career at Microsoft. With a strong affinity for tech and successful experience in promoting SMEs and start-ups in the Belgian media, she will give you concrete tools to create your own communication strategy and prepare your company to select and reach the right media outlets.
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