Podcast Le Défi 2026 — Call for applications now open (Learn more)

Learn & Lunch | Roast your acquisition strategy with Leadix

03/11/26

Ready to put your GTM or outbound strategy in the hot seat?

Join us for a practical and lively session with Morgann Dawance, co-founder of Leadix, outbound marketing and B2B acquisition company using AI and smart automation to help businesses grow.

Whether you want to challenge your current acquisition approach, discover useful GTM plays, or simply ask yourself better questions before spending more time, money and energy on acquisition, this session is for you.

About

Program

The session will include two parts:

  • A short and practical introduction, tailored to the input shared by participants, to key GTM plays, tools and questions that can help you sharpen your acquisition strategy and move forward with more clarity.
  • A constructive “roast” of participants’ acquisition strategies. Morgann will review selected strategies shared by participants and deconstruct them, kindly, but honestly, so you can rebuild them stronger. No ego will be harmed in the process… only weak assumptions.

Practical info

📅 November 3 2026
🕛 12:00–14:00
📍 hub.brussels

If you’d like your strategy to be reviewed, please share a short video when registering (maximum 5 minutes) explaining what you currently have in place in terms of acquisition process. Make sure to actually show what you have in place (targeting, messaging, etc).

Then get ready to be roasted!

You’ll get the most out of this session if you already have product-market fit or some commercial traction. In other words, if you have already started investing in acquisition (whether through ads, a sales team, outbound, partnerships or another acquisition channel) this session will help you take a sharper look at what works, what doesn’t, and what deserves a friendly roast.

Useful resources

About the speaker

Morgann Dawance is a serial entrepreneur who has launched startups across B2B and B2C.
He fell into acquisition marketing almost by accident, while trying to get press coverage for his very first company, and walked away with something far more valuable: a repeatable outbound lever that outperformed everything else he had tried.

He turned that lever into a Growth & Acquisition Agency: Leadix.

Today, Leadix has built acquisition infrastructure combining AI and Automation for more than 100 ambitious B2B companies.

Register by October 29