Podcast Le Défi 2026 — Call for applications now open (Learn more)
Ready to put your GTM or outbound strategy in the hot seat?
Join us for a practical and lively session with Morgann Dawance, co-founder of Leadix, outbound marketing and B2B acquisition company using AI and smart automation to help businesses grow.
Whether you want to challenge your current acquisition approach, discover useful GTM plays, or simply ask yourself better questions before spending more time, money and energy on acquisition, this session is for you.
The session will include two parts:
📅 November 3 2026
🕛 12:00–14:00
📍 hub.brussels
If you’d like your strategy to be reviewed, please share a short video when registering (maximum 5 minutes) explaining what you currently have in place in terms of acquisition process. Make sure to actually show what you have in place (targeting, messaging, etc).
Then get ready to be roasted!
You’ll get the most out of this session if you already have product-market fit or some commercial traction. In other words, if you have already started investing in acquisition (whether through ads, a sales team, outbound, partnerships or another acquisition channel) this session will help you take a sharper look at what works, what doesn’t, and what deserves a friendly roast.
Morgann Dawance is a serial entrepreneur who has launched startups across B2B and B2C.
He fell into acquisition marketing almost by accident, while trying to get press coverage for his very first company, and walked away with something far more valuable: a repeatable outbound lever that outperformed everything else he had tried.
He turned that lever into a Growth & Acquisition Agency: Leadix.
Today, Leadix has built acquisition infrastructure combining AI and Automation for more than 100 ambitious B2B companies.