Discover the EY report on SaaS trends 2026. Learn more
Discover the EY report on SaaS trends 2026. Learn more
Ready to take the leap into international markets?
The Focus Day “Getting Started with Exporting” offers you a full day to understand the key steps, discover essential tools, and adopt best practices to succeed in export activities. With a special focus on opportunities in Africa, this event is the ideal opportunity to structure your strategy and open your business to new markets.
As part of its support actions for the international development of Brussels-based companies, hub.brussels, in collaboration with hub.info, is organising a Focus Day Export. This training and awareness-raising day is aimed at entrepreneurs and companies wishing to initiate or strengthen their international presence. Its objective is to provide them with the necessary keys to structure, secure and professionalise their export approach, through practical content, experience sharing and the expertise of international trade specialists.
The objective of the morning session is to train companies on the “export journey”, highlighting all the key steps a company must follow to export effectively and sustainably. The Focus Day will offer a practical and structured approach, ranging from strategic preparation to contracting and the operational management of international trade.
The afternoon will focus specifically on exports to Africa, enabling participants to better understand the specific characteristics of these markets, identify opportunities, and grasp the operational, regulatory and cultural challenges related to this region.
Brussels-based SMEs and start-ups looking to export for the first time
Companies active in high-potential sectors (energy, digital, agri-food, services, infrastructure)
Institutional partners and public/private economic stakeholders
Understand and manage financial, legal and logistical risks
Discover public and private tools to finance and secure exports
Identify sector-specific opportunities in Africa
Highlight the strategic role of diasporas
Strengthen institutional relations between Brussels and Africa
The objective of the morning session is to train companies on the “export journey”, highlighting all the key steps a company must follow to export effectively and sustainably. The Focus Day will offer a practical and structured approach, ranging from strategic preparation to contracting and the operational management of international trade.
The topics covered will include:
Structuring a coherent and progressive export strategy
Assessing export maturity using the self-diagnosis tools developed by hub.brussels
Market research and international contractual aspects, logistics and supply chain
Eco-responsible approaches
Africa is currently one of the most dynamic economic regions in the world.
Its demographic growth, the rise of the middle class, digitalisation, the energy transition and financial innovation (mobile money) are creating a business-friendly environment.
For Brussels-based companies, Africa represents:
A rapidly expanding market
Significant needs in infrastructure, energy, healthcare, digital technology and mobility
Growing demand for European products and services
However, success requires an understanding of local realities: regulatory frameworks, financing, business practices, country risks, logistics, partnership needs and the key role of diasporas.
This Special Africa afternoon aims to raise awareness, provide structure and equip Brussels-based companies to approach these markets in a sustainable and secure way, while minimising risks.
The afternoon will conclude with a networking drink.
When? 18/03/2026 – (9:30 a.m. – 6:30 p.m.)
Where? Kamilou, 36 Joseph II Street (Arts-Loi Metro), 1000 Brussels, Belgium
More info? hub.info Email: info@hub.brussels