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Are you a digital entrepreneur? Take part in the economic mission to South Africa at the beginning of May, organised by hub.brussels and AWEX. Head to Cape Town to forge business links in one of Africa’s most dynamic digital ecosystems. B2B meetings, site visits and networking await you!
hub.brussels and AWEX are organising an economic mission to South Africa from Monday 5 to Friday 9 May 2025. This mission will target the digital sectors and offer four main (non-exclusive) focuses:
South Africa stands out as one of the most dynamic digital ecosystems in Africa, supported by an advanced technological infrastructure and extensive adoption of digital solutions. The country is a regional leader in areas such as fintech, e-commerce and emerging technologies such as AI and blockchain.
Artificial intelligence (AI) is booming, with applications in finance (predictive analysis), health (automated diagnostics), agriculture (data-centred crop management) and education. The technology hubs of Cape Town and Johannesburg are home to a large number of innovative start-ups developing solutions adapted to local challenges.
In cyber security, South Africa combines strong digital connectivity with robust regulatory measures, such as the Protection of Personal Information Act (POPIA). The sector offers significant opportunities for risk management and threat detection solutions.
Technologies applied to smart cities are also flourishing, with innovative projects designed to meet the challenges of rapid urbanisation through the smart management of energy, water and transport resources.
Lastly, the cultural and creative industries (CCI) are becoming increasingly important to the South African economy. Gaming, in particular, is experiencing rapid growth thanks to increased Internet access and the development of games that incorporate unique African themes. Events such as Comic Con Africa are reinforcing this dynamism.
There will be a rich and varied programme to enable you to seize these opportunities and meet the key players in these sectors:
If your company works in these areas, don’t miss this unique opportunity to explore a dynamic market. Join us to develop your business thanks to the network, expertise and logistics organisation of AWEX and hub.brussels.
This provisional program is subject to change.
9.25pm Arrival at Cape Town airport (KLM flight) and transfer to hotel
Organisation of individual meetings
Organisation of individual meetings / Group visits depending on your sector
End of day Departure of participants who do not want an individual extension
Individual extensions are possible depending on your interests, with the possibility of additional trips in the region
“The fees for participating in the mission are:
Travel and accommodation costs are borne by the participating companies.
We will suggest flights and hotels for all participating companies. You are free to take another flight as long as you are present for the start of the mission on Monday morning; you should land on Sunday.
In terms of the hotel, our representative in South Africa will negotiate a preferential price for our delegation. Transfers from the airport to the hotel for companies on the recommended flight will be handled by us.
For organisational reasons, we encourage participants registered for the mission to be receptive and attentive to these proposals. We will not be able to provide different transfers for companies taking flights on other dates or staying at different hotels. In addition, all departures of the delegation to appointments will take place from the hotel selected for the mission.
Flight schedule operated by KLM
OUTBOUND
Sunday 4 May 2025 – Departure at 8am BRU – AMS arrival at 8.55am on flight KL1702
Stopover in Amsterdam (1hr 15 mins)
Departure at 10.10am AMS-CPT arrival at 9.25pm on flight KL0597
Total travel time: 13 hrs 25 mins
RETURN
Wednesday 7 May 2025 – Departure at 11pm CPT – AMS arrival at 10.30am +1 on flight KL0598
Stopover in Amsterdam (3 hrs 20 mins)
Departure at 1.50pm AMS-BRU arrival at 2.35pm on flight KL1705
Total travel time: 15 hrs 35 mins
Registrations open until 7 March 2025
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