Turning a SaaS product into profitable and sustainable growth remains a major challenge for many companies.
In this recording of the webinar “10 SaaS Trends for 2026”, delivered by EY experts Simon Murzeau, Partner Commercial Strategy & Pricing, and Sophie De Keersmaeker, Consultant Strategy & Transformation, you’ll discover key insights to drive profitable growth.
The session explores the strategic trends that will shape the SaaS landscape in the coming year, including pricing, automation, no-code solutions, sustainability, trust and compliance, and the evolution towards composable SaaS models.
Watch the full recording to learn how to turn these trends into concrete growth levers.
The full report is also available here.


